Downtown Los Angeles is a “scroll market.” Buyers discover condos on their phones long before they ever step into a lobby. If your listing doesn’t earn attention in that first swipe—great photos, instant tour access, prominent placement—you’ve lost the buyer to the next glass tower. That’s why we invest in paid listing placement on Homes.com and Zillow and tailor our media to each platform’s strengths. It’s not optional; it’s how we reliably put DTLA condos in front of the largest qualified audience.

Proof of concept: This strategy helped us achieve the most expensive condo sale anywhere in Downtown Los Angeles in the last five years—Penthouse 51A at 900 W Olympic Blvd—closing at $7,750,000 (~$1,100/sf).

The Big Idea: Visibility × Fit = Showings

Two truths drive our strategy:

• Visibility wins: Higher placement equals more impressions, more saves, more tour requests.
• Platform fit converts: Each portal surfaces content differently. Listings that “fit” the platform’s UX get more engagement and better-quality inquiries.

We engineer both.

Why Homes.com + Zillow (Paid) Changes the Math

You jump the line.
Paid placement elevates your listing above a crowded field of similar units—often with near-identical specs. In DTLA, that can mean a 2–3× lift in views over organic alone. More views become more showings; more showings become more offers.

You reach different buyer pools.
Homes.com and Zillow each command massive—and distinct—audiences. Running paid on both reduces single-platform dependence and captures buyers who prefer one app over the other.

The right eyeballs, sooner.
Paid placements prioritize serious shoppers who are deeper in the funnel (saved searches, recent tours, mortgage pre-work). That shortens time-to-appointment and improves offer quality.

Content That Fits the Platform (This Is Where Most Listings Lose)

We don’t just “upload a tour.” We match the media to the platform’s native experience so your listing looks and feels first-class where the buyer sees it.

Homes.com → Matterport
We shoot a Matterport 3D tour because Homes.com renders it beautifully and makes room-to-room navigation intuitive. Buyers can understand scale, sightlines, and circulation—critical in lofts and multi-level penthouses.

Zillow → Ricoh Theta for Zillow 3D Home
Zillow’s native 3D Home favors Theta capture—fast to load, clean transitions, and prominent placement in the photo carousel and search tiles. The result: higher time-on-listing and more “Request Tour” taps.

Same condo, two tour builds—because the platform dictates the winning experience. That attention to detail, compounded with paid placement, is how we push your listing onto the shortlist of serious buyers and how we set records like DTLA’s top condo sale in the past five years.

How This Translates to Real Outcomes in DTLA

Faster first shows
Instant, high-quality tours prompt quicker booking. Week-one appointments jump when tours are built natively for each platform.

Better buyer fit
Native tours filter out casual curiosity. In-person showings become more decisive; offers come in cleaner.

Price defense
Premium media plus premium placement helps justify your ask, especially in buildings where multiple units compete on price-per-foot.

Our DTLA Condo Launch Stack (Simplified)

• Pre-Launch Positioning—micro-comp analysis, price strategy, amenity-value translation.
• Creative Production—arch photography (day + twilight), Matterport (Homes.com), Theta 3D Home (Zillow), floor plans, benefits-first copy.
• Paid Distribution—Featured placement on Homes.com and premium placement on Zillow, budget-weighted to week one.
• Lead Response & Routing—instant replies, smart qualification, same-day showings.
• Signal Loops & Iteration—we monitor saves, heatmaps, and inquiry quality; then adjust thumbnails, sequencing, and tour labeling in real time.

Seller Checklist: Built for the Scroll?

• Two virtual tours: Matterport for Homes.com and Theta 3D Home for Zillow
• Paid placement on both portals in week one
• Photo order that leads with view moments and sightlines
• Benefit-led copy (light, privacy, service, ease) before specs
• Accurate, labeled floor plans
• Instant lead response and same-day showings

If any answer is “not yet,” that’s where we help.

The Stephanie Younger Group Difference

We don’t treat portals as a box to check—we treat them as stages where your listing has to perform. Paid placement gives you the microphone. Platform-native tours keep the audience in their seats. Together, they create the momentum DTLA condos need to sell for top value—the same playbook behind the most expensive condo sale in Downtown LA in the last five years.

Thinking about listing downtown? Let’s build the Homes.com + Zillow plan (with both tour formats) and launch your condo where buyers are actually looking—on their phones, right now.