Result: $7,750,000 at ~$1,100/sq ft — the most expensive condo sale anywhere in Downtown Los Angeles over the last five years.

When you’re selling a true trophy residence in DTLA, “good marketing” isn’t enough. You need a launch that matches the asset—editorial storytelling, precision targeting, and negotiation architecture that protects the premium. Here’s how the Stephanie Younger Group delivered that for Penthouse 51A at the Ritz-Carlton Residences, 900 W Olympic Blvd.

The Strategy: Treat It Like a Category-Defining Launch

Position the scarcity, not just the specs.

We led with what ultra-prime DTLA buyers value most: unobstructed skyline views, hotel-level services, privacy, security, and lock-and-leave ease. Our pricing thesis blended recent trades with amenity economics and the rarity of true penthouse inventory—justifying a price-per-foot that could hold.

Build a cinematic narrative.

• Architectural photography (including twilight sets) to capture the grid of city light.
• A paced, cinematic film tailored to luxury buyers.
• Detailed floor plans and amenity overlays (concierge, valet, pool/spa, gym, owner lounge, hotel services).
• SEO-forward copy that reads like an architectural feature—benefits before features.

Run a two-lane distribution: global + local.

• Global syndication and retargeting to known luxury intenders (penthouse viewers, relocation prospects, international buyers with LA ties).
• Agent-to-agent advocacy across LA’s top luxury networks—because the DTLA penthouse buyer is often already in a trusted agent’s book.

The Playbook (Abbreviated)

• Pre-Launch Proofing
  • We pressure-tested the value story against live buyer feedback, comps across DTLA and parallel luxury markets, and view-corridor scarcity.
• Brand-Right Creative System
  • One visual language across video, stills, plans, and copy—so every channel reinforced the same premium narrative.
• Private Preview Windows
  • Invite-only showings for qualified buyers preserved privacy and focused momentum on serious parties.
• Data-Driven Targeting & Retargeting
  • We re-engaged engagers with tailored cuts—night views for view-driven buyers, amenity clips for hotel-service seekers.
• Network Leverage
  • Direct outreach to top agents produced fast, candid signal: which terms unlocked action and which objections needed preemptive answers.
• Negotiation Architecture
  • Beyond price, we engineered certainty—possession timelines, inclusions, HOA clarity, valet/concierge policies, and a clean path through appraisal and escrow.

What Actually Moved the Needle

• Scarcity Framing: We didn’t sell “a condo.” We sold one of the few hotel-amenitized penthouses with forever views in Downtown LA.
• Amenity Translation: We quantified hotel services into daily-life value—time saved, privacy protected, security guaranteed.
• Micro-Market Mastery: Messaging mapped to the DTLA luxury buyer’s reality: arts, sports, entertainment adjacency and seamless chauffeur arrivals.
• Operational Excellence: Proactive HOA disclosure, service protocols, and vendor scheduling reduced friction for buyer, lender, and appraiser.
• Signal Management: Controlled access + tight feedback loops = leverage preserved and premium protected.

Why Sellers Choose SYG for Trophy Assets

• We merchandise, not just list. Editorial-grade creative and precision distribution generate demand willing to pay for uniqueness.
• We defend the premium. Narrative + comps + amenity economics = a price-per-foot that stands up under scrutiny.
• We manage privacy and velocity. Quiet when it matters, loud when it counts.
• We run clean files. Timelines, disclosures, appraisal prep, and lender communication—handled.

Considering a Trophy Sale or Relaunch?

Whether it’s a skyline penthouse or a singular architectural on the Westside, our framework is the same: craft the value, engineer the demand, control the process, and protect the premium.

Let’s talk. Ask for our Trophy Listing Launch Kit—you’ll see the media plan, distribution stack, and negotiation framework that produced $7,750,000 at ~$1,100/sq ft on Penthouse 51A—the most expensive condo sale anywhere in Downtown Los Angeles in the last five years.