Case Study - Simple

...thinking of selling their rental property after a decade of management and no longer wanting the responsibilities of a landlord. Previous sales and comparable data suggested the property's value was between $1.5M and $1.7M. We were confident we could exceed those expectations.

We consulted with our client on strategic improvements to enhance the home's market presentation. Our project manager then devised and executed a plan focusing on home improvements that would offer the most value and impact.

Our client benefited from our interest-free financing, covering essential upgrades such as flooring, painting, landscaping, staging, handyman services, and additional repairs, without any out-of-pocket expenses.

Our marketing team deployed a comprehensive print and digital campaign, alongside a strategic pricing approach, drawing over 200 attendees to our first open house.

Within the first 10 days, we received 8 offers.

Our listing team used an offer deadline to create urgency and countered the strongest offers on price and terms.

Our escrow team expertly managed each phase of the process, following our listing team's successful negotiation with the buyer to waive all contingencies. This resulted in a transaction with zero repairs or credits.

Our comprehensive process and dedicated team of specialists helped us achieve a sales price $351,000 over the list price. Almost 20% more than our client anticipated!