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Case Study - 10738 Barman Ave

Our Strategy & Execution

When the seller reached out to us about their family home in Culver City, it came with 70 years of memories and 70 years of deferred updates. The original owner had recently passed, and the property was still in mostly original condition, including carpet that was more than 50 years old. In its “as-is” state, the home was worth roughly $1,200,000 as a heavy fixer. Our goal was clear: Honor the home’s history, keep the scope of work manageable for the family, and position the property to attract multiple strong offers.
1 The
Challenge

The challenge was to prepare a 70+ year family home in mostly original condition for an estate sale, creating meaningful impact without a major renovation while ensuring a smooth process and strong financial result.

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2 A Targeted, High-Impact Refresh

Instead of a full remodel, we executed a focused refresh—painting, refinishing wood floors, glazing existing tile, updating fixtures, staging, and enhancing landscaping—to modernize the home and maximize impact within a reasonable budget and timeline.

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3 Event Pricing to
Create Buzz

We strategically launched the home at an intentional “event” price —just below the top of the range—to attract all qualified buyers, drive strong traffic, and set the home up for multiple competitive offers.

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4 Negotiation Strategy Designed for the Best Outcome

The response was immediate and overwhelming, with over 1,000 visitors, 42 offers all above list price, and strategic counters to the top 15 offers securing the best price, terms, and backup position for the seller.

5 The Results

The home sold for $1,675,000,$175,000 above expectations, after generating 42 offers and securing strong backup, resulting in a smooth sale that exceeded the family’s goals.

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